07 · CORE
Technical SEO
The foundation everything else sits on. Crawl budget, index bloat, rendering, Core Web Vitals, log-file analysis and site architecture.
- Crawl budget audit and index surgery
- Rendering strategy: SSR, SSG, CSR trade-offs
- Core Web Vitals remediation
- Log-file analysis of real Googlebot behaviour
08 · CORE
Semantic & On-Page SEO
Concept coverage over keyword density. We map the full topic ecosystem and entity relationships, then build content that proves expertise.
- Semantic topic maps before writing
- Entity and co-occurrence mapping
- Position 8-20 recovery programme
- Semantic content audits and gap-filling
09 · CORE
Content Strategy & Production
ICP-driven, conversion-first content. We start at the bottom of the funnel where money is, then build the topical depth around it.
- ICP definition workshop with sales and CS
- Pillar and cluster architecture
- Semantic briefs, not keyword briefs
- Founder-bylined authority content
10 · CORE
Link Building & Digital PR
Links that also function as AI citations. Guest placement, digital PR, resource-page outreach and local citations with real editorial standards.
- Competitor backlink reverse-engineering
- Guest posting and guestographic campaigns
- Digital PR built around original data
- Local citation and NAP consistency
11 · CORE
Ecommerce SEO
Category and product architecture, faceted navigation, variant handling and shopping-surface visibility for retailers and DTC brands.
- Money-page keyword mapping framework
- Faceted navigation and parameter control
- Variant and product schema
- GA4 ecommerce measurement setup
12 · CORE
SaaS & B2B SEO
Pipeline over pageviews. Bottom-of-funnel first, comparison and alternatives pages, and integration-led programmatic expansion.
- Inverted-funnel content sequencing
- Comparison and alternatives page systems
- Integration and use-case programmatic pages
- Lead-magnet and conversion-path design
13 · CORE
Local SEO
Google Business Profile, local citations, review velocity and location-page architecture for service-area and multi-location businesses.
- GBP optimisation and posting cadence
- Citation consistency cleanup
- Review generation systems
- Multi-location page architecture
14 · CORE
International SEO
Hreflang, ccTLD versus subfolder strategy, localisation that goes beyond translation, and market-by-market keyword research.
- Hreflang implementation and validation
- Domain structure strategy
- Localised keyword research per market
- Cultural adaptation, not literal translation
15 · CORE
Programmatic SEO
Scaled page generation that survives Google's helpful-content standards. Built on real data, real templates and strict quality gates.
- Data source and template design
- Quality thresholds and index control
- Internal link automation
- Cannibalisation monitoring
16 · CORE
Site Migrations
Replatforms, redesigns and domain moves without losing rankings. Pre-migration crawl baselines, redirect mapping and post-launch monitoring.
- Pre-migration crawl and ranking baseline
- Complete redirect mapping and QA
- Staged rollout schedule
- Post-launch daily monitoring for 30 days
17 · CORE
White-Label SEO
Full delivery under your brand, under NDA. Audits, strategy, execution and branded reporting. We stay invisible to your client.
- NDA-backed anonymous delivery
- Branded reporting in your template
- Scalable capacity: audits to full retainers
- Your account manager, our delivery team
18 · CORE
SEO Consulting
Direct strategist access at $30 per hour. Teardowns, second opinions, in-house team training and roadmap review.
- $30/hour, booked by the session
- Live teardown with a recorded Loom
- In-house team enablement and SOP handover
- Roadmap and vendor review