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Use cases

Eight problems. Eight documented responses.

Nobody buys “SEO services”. They buy a fix for a specific, expensive problem. These are the eight we hear most, and what we actually do about each one.

“We are invisible in ChatGPT.”

You searched your own category in ChatGPT and a competitor came up. You did not.

Entity audit, competitor citation teardown, Tier-1 stack build and answer-block restructuring. First citations typically appear around day 60.

GEO + AI Citation Building

“AI Overviews killed our traffic.”

Rankings held. Impressions held. Clicks fell off a cliff. Nobody can explain it.

Query-level AI Overview presence audit, CTR-loss attribution in Search Console, then content restructured for summary inclusion rather than link-clicking.

AI Overviews Optimization

“Our pages are stuck at position 8–20.”

Real traffic, real impressions, permanently below the fold. The pages Google half-trusts.

A documented recovery programme: page-level query extraction, intent-gap diagnosis, title and meta rewrite for CTR, targeted internal linking. Movement in 7 to 21 days, no backlinks required.

Semantic & On-Page SEO

“We are replatforming and terrified.”

A migration is coming and the last one cost the business six months of traffic.

Pre-migration crawl and ranking baseline, complete redirect mapping with QA, staged rollout and 30 days of daily post-launch monitoring.

Site Migrations

“Google is crawling 400,000 pages we do not want.”

Index bloat, faceted navigation gone feral, crawl budget burned on parameters and noise.

Log-file analysis of real Googlebot behaviour, index surgery with clear keep-or-delete criteria, and parameter and facet control. Less content, more traffic.

Technical SEO

“New site. Zero authority. Where do we start?”

Nothing indexed, nothing ranking, and a runway that does not allow for an eighteen-month content play.

Inverted funnel: bottom-of-funnel commercial pages first, low-difficulty entry keywords, entity foundations from day one so the AI clock starts running immediately.

Content Strategy + GEO

“We need SEO but cannot hire in-house.”

A full-time senior SEO hire costs more than the entire channel budget.

Retained delivery as an embedded team, or hourly consulting plus our documented SOP library so your existing marketer can execute properly.

Retained Delivery / Consulting

“Our agency clients want GEO and we cannot deliver it.”

Clients are asking about ChatGPT visibility and you have no answer or capacity.

White-label delivery under NDA. Audits through full execution, reported in your branding. We never appear.

White-Label SEO
Next step

Recognise one of these?

The free audit is the fastest way to confirm which problem you actually have — they often look alike from the inside.