What is ecommerce seo?
Ecommerce SEO covering category architecture, faceted navigation, variant handling, product schema and shopping-surface visibility. Built for retailers whose category pages compete against the marketplaces they also sell on.
What this service covers
- Map money-page keywords before a single page is built
- Control faceted navigation and URL parameters to end index bloat
- Ship Product, Offer, Review and variant schema across the catalogue
- Build buying guides and comparison content that AI quotes
- Configure GA4 ecommerce so organic revenue is provable
Who it is for
Businesses that already have something worth promoting and need it found. If you are pre-launch with no product and no site, start with the consulting hour instead — a retainer would be premature and we will say so.
Surfaces
Where this makes you visible
FAQ
Questions we get asked
Our traffic grew but revenue did not. Why?
Usually because new traffic is landing on category and blog pages that convert at roughly half the rate of product detail pages. That is the expected shape when category rankings improve first. The fix is deliberate: strengthen internal paths from category to product, and improve product page conversion in parallel.
Should product variants have their own URLs?
It depends on whether people search for the variant. If they search by size or colour, dedicated indexable URLs with proper variant schema capture that demand. If they do not, separate URLs create thousands of near-duplicate pages that burn crawl budget. We decide this per catalogue, from real search data.
How long before we see results?
Traditional ranking improvements typically appear within 60 to 90 days, faster on pages already ranking between positions 8 and 20. AI citations follow a consistent curve: entity indexing at 30 to 45 days, first citations around day 60, consistent mentions by day 90, stable visibility at 4 to 6 months.
What does it cost?
Consulting is $30 per hour. Retainers are scoped after the audit, because quoting before diagnosis is guesswork. Run the free audit first and the priority usually becomes obvious.
Next step
See where you stand before you buy Ecommerce SEO.
Twelve AI eligibility checks against your live URL. No card, no call, about sixty seconds.